A
Lead quality is invisible
Low-intent enquiries and buyers with a budget count as the same result.
Capreo Signal · Paid advertising · Google Ads and Meta
Paid ads for better leads.
Google Ads and Meta campaigns built around qualified enquiries. Your accounts stay yours. A monthly readout shows what each conversation cost and what to change.
01 — What usually goes wrong
Clicks are up. Sales are not.
If the account counts every form equally, it cannot tell a browser from a buyer. We look for three common gaps.
B
Enquiries have no source
Calls and WhatsApps arrive without a record of the ad that brought them.
C
Reports give no next step
Plenty of metrics. No clear cost per enquiry or recommendation.
02 — How we run an account
Track first. Spend second.
-
Wire
Before a rand is spent: tracking that counts the right thing, and every enquiry recorded.
-
Qualify
Agree what makes a lead qualified and route enquiries accordingly.
-
Value
Each lead carries a rand value into the account, so the bidding chases worth, not volume.
-
Run
Google Search where people are already looking; Meta where they are not yet. Adjusted weekly.
-
Read
Monthly: reach, enquiries, cost, follow-up gaps and the next changes.
You own the accounts, campaigns and history. We manage them with your permission.
03 — The channels
Google or Meta? Start with buyer intent.
Compare both by cost per conversation in one readout.
Google Ads
Search, for people already looking for what you sell. Run in your own account.
Meta ads
Facebook and Instagram, click-to-WhatsApp included, for buyers not searching yet. Run in your own account.
04 — Your account first
Already spending? Start with a review.
We review the account before quoting: enquiry quality, cost and missing tracking.
Bring last month's spend and results. The first review is free.
05 — Who this is for
When one good enquiry matters.
Built for
- Solar, security, construction and home-improvement installers
- B2B suppliers, engineers and manufacturers seeking qualified leads
- Franchise networks testing a campaign before rolling it out
- Owners unsure what their Google or Meta spend returns
Not for
- E-commerce at low ticket, where volume beats grading
- Accounts that must belong to an agency
- Businesses unable to answer enquiries within the working day
- Campaigns with no measurable outcome
06 — What it costs
Ad spend and our fee. Kept separate.
Ad spend: paid directly to Google or Meta from your account.
Our fee: a written quote based on spend and scope, agreed before launch. Never a percentage of media spend. First-month tracking setup included.
07 — Questions
Before you start an ads campaign.
Can you work alongside our current agency?
Yes. We test one campaign and one landing page alongside them, with separate keyword and audience lanes, one lead definition and a shared scoreboard.
How much does paid advertising cost in South Africa?
You pay Google or Meta directly for media. Our management fee is quoted on spend and scope, never a percentage of media. We flag budgets too small to support the campaign. Read the cost breakdown.
Google Ads or Meta ads — which one first?
Google Search reaches people already looking. Meta reaches buyers who are not searching yet, including through click-to-WhatsApp. We choose based on your offer and demand.
Who owns the ad accounts?
You own the Google Ads account and Meta business portfolio. Platforms bill your card. We manage the accounts; campaigns and history stay yours if we part ways.
How long before it works?
Tracking setup starts in week one. Bidding usually needs 4–8 weeks of real enquiries to learn. Results vary. Your first readout arrives at thirty days, with adjustments based on the findings.
Can you take over accounts that are already running?
Yes. We start with the account history, enquiry quality and tracking gaps before changing campaigns.
Do we need a new website first?
Only if the existing page cannot support the offer on mobile. We can improve it or quote a single campaign landing page.
Do you manage Google Ads outside Pretoria?
Yes. We manage accounts remotely across Gauteng and South Africa.
08 — Start here
Bring last month's ad spend.
A free fifteen-minute review of your spend, enquiries and tracking gaps. You keep the findings.
Book a fifteen-minute callPretoria, Gauteng