Notes

How to tell whether it worked.

Working notes on measuring marketing in this market. Methods you can run yourself, written so they are useful whether or not you ever hire us.

  1. 01

    One store already knows the answer

    In most franchise networks one site has quietly worked out what sells. Nobody else finds out, because nothing that site did was written down.

    • franchise
    • systems
  2. 02

    The ten-minute marketing spend audit

    A single number tells you whether your marketing is a system or a series of guesses. Here is how to work it out for your own business, with a pen.

    • measurement
    • audit
  3. 03

    WhatsApp is the front door

    Not because it is modern, but because it is where people here actually reply — and because it labels the enquiry for you.

    • whatsapp
    • systems

Start here

Or skip the reading.

The notes are the method written out. If you would rather see it applied to your own business, send us what you ran last month and we will show you what it reached, what it started, and exactly where the trail went cold. No charge, and no pitch attached to it.

Show me what my last campaign did

Would rather put it in a diary? Book fifteen minutes. Would rather write it out, or send a tender pack? Email us a brief.

Pretoria, Gauteng

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