Notes
How to tell whether it worked.
Practical notes on marketing measurement in South Africa. Methods you can use in your own business.
- 01
Your Google Ads account thinks every lead is worth zero
The single setting that makes an ads account fill with the wrong people, and the fix that moved a solar installer’s campaign to a 10.84% click-through rate.
- 02
What Google Ads actually costs in South Africa
Two numbers, kept apart: what Google charges for the click, and what somebody charges to run the account. How to read both, and the one figure most accounts never calculate.
- 03
One store already knows the answer
In most franchise networks one site has quietly worked out what sells. Nobody else finds out, because nothing that site did was written down.
- 04
The ten-minute marketing spend audit
A single number tells you whether your marketing is a system or a series of guesses. Here is how to work it out for your own business, with a pen.
- 05
WhatsApp is the front door
Not because it is modern, but because it is where people here actually reply — and because it labels the enquiry for you.
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