Franchise & multi-site
One store proves it. Every store runs it.
Most networks have a store that quietly works out what sells. Nobody else finds out, because nothing that store did was measured. We build the return path that turns one store's result into the whole network's next campaign.
01 — What actually goes wrong
The network's best marketing already happened. Nobody logged it.
Head office sends a campaign pack. Some stores run it, some don't, some rewrite it. Sales move. Nobody can say which part moved them, so next quarter everybody guesses again — and the store that got it right gets no credit and no copy.
Local spend leaves no trace
A store manager boosts a post, prints flyers, sponsors a school raffle. Real money, real effort, and no way to tell which of the three brought anyone in.
Enquiries land in a personal phone
The lead arrives on a manager's WhatsApp. It is answered, or it isn't. Either way head office never sees it, and it never counts toward anything.
Reporting arrives too late to act
Sales figures land six weeks after the spend, blended with weather, stock and season. By then the campaign is over and the lesson has expired.
02 — The Network Multiplier
A tested campaign is worth its result times your store count.
This is the whole argument for measuring a network rather than a shop. Put your own numbers in — nothing is sent anywhere.
The lift is yours to supply — whatever your best store actually recorded. We have not put a number in your mouth, and there is no industry average hidden in here. Everything below is your figure multiplied out.
One store found the lift. With no record of what it did, the other 13 spend the year re-discovering it — or never do.
Arithmetic, not a forecast. It assumes only that a campaign proven at one site can be run at the others — which is the reason you built a network.
The figure above is your arithmetic. The one worth having is your evidence — send us what a single store ran last month and we will show you what it actually did.
03 — What gets installed
Four pieces. Every store gets the same four.
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A numbered return path per store
Every store's campaigns point at a WhatsApp entry that identifies the store and the campaign. The enquiry arrives already labelled, whether or not anyone accepted cookies.
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One inbox per store, off personal phones
Enquiries land somewhere a manager and head office can both see. Nothing lives or dies in somebody's private chat list.
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A campaign register
What was run, where, what it cost, what came back. The register is the thing that makes a result copyable instead of anecdotal.
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A readout head office and store both read
Two pages per store per month: what the spend reached, what it started, where the trail went cold. Same format everywhere, so stores are comparable.
04 — Fit
This works for some networks and not others.
Built for
- Networks where stores hold their own local marketing budget
- Enquiries that arrive by phone or message rather than a checkout
- Head office that wants stores to run more, not ask permission more
- Franchise agreements with a marketing levy that has to be justified
- Between roughly 5 and 150 sites
Not built for
- Networks where every rand is spent nationally and stores run nothing
- Pure e-commerce, where the checkout already closes the loop
- Anyone wanting a dashboard nobody is accountable for reading
- Networks unwilling to move enquiries off personal phones
If the left column describes your network, the next step is a diary slot with whoever owns the marketing levy — not another sample.
05 — Start here
Bring one store's last campaign.
Send us what a single store ran last month — the spend and whatever came back. We will show you what it reached, what it started, where the trail went cold, and what the same campaign is worth multiplied across your network. No charge, and no pitch attached to it.
Show me what my last campaign didWould rather put it in a diary? Book fifteen minutes. Would rather write it out, or send a tender pack? Email us a brief.
Pretoria, Gauteng