Franchise & multi-site
One store proves it. Every store runs it.
Test a campaign at one store. Track the result, then give the rest of the network a plan they can run and measure.
01 — What actually goes wrong
Good local campaigns should travel.
When every store runs and reports differently, head office cannot see what works. Three gaps keep useful campaigns from spreading.
Local spend leaves no trace
Posts, flyers and sponsorships cost money. Without a recorded source, nobody knows which brought customers.
Enquiries land in a personal phone
Head office cannot see or count leads sitting in a private WhatsApp inbox.
Reporting arrives too late to act
Delayed sales totals hide the campaign result until it is too late to adjust.
02 — The Network Multiplier
What could one tested campaign mean for your network?
Enter your store count, revenue and measured lift. The calculator stays on your device.
Use the lift your test store recorded. The starting values are examples.
13 other stores could test the same campaign.
Illustrative arithmetic, not a forecast. It assumes the same lift at every store; actual results will vary.
Bring one store's campaign and spend. We will review what can be traced, free.
03 — What gets installed
The same four tools at every store.
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A numbered return path per store
Each WhatsApp enquiry identifies its store and campaign.
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One inbox per store, off personal phones
An inbox the store manager and head office can both see.
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A campaign register
One record of campaigns, costs and results, ready to compare and repeat.
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A readout head office and store both read
Two pages per store, every month. Reach, enquiries and gaps, in the same format across the network.
04 — Fit
Does this fit your network?
Built for
- Networks where stores hold their own local marketing budget
- Enquiries that arrive by phone or message rather than a checkout
- Head office that wants stores to run more, not ask permission more
- Franchise agreements with a marketing levy that has to be justified
- Between roughly 5 and 150 sites
Not built for
- Networks where every rand is spent nationally and stores run nothing
- Pure e-commerce, where the checkout already closes the loop
- Anyone wanting a dashboard nobody is accountable for reading
- Networks unwilling to move enquiries off personal phones
Bring the person responsible for local marketing. We will plan the first store test.
05 — Start here
Bring one store's last campaign.
A free fifteen-minute review of one store’s spend, results and tracking gaps. Start there before planning a rollout.
Book a fifteen-minute callPretoria, Gauteng