Working notes on measuring marketing in South Africa: return paths, WhatsApp as a front door, and what gets lost when nothing is written down.https://www.capreodigital.co.za/en-ZAhttps://www.capreodigital.co.za/blog/network-multiplier-framework/https://www.capreodigital.co.za/blog/network-multiplier-framework/In most franchise networks one site has quietly worked out what sells. Nobody else finds out, because nothing that site did was written down.Mon, 10 Aug 2026 00:00:00 GMThttps://www.capreodigital.co.za/blog/untracked-spend-audit/https://www.capreodigital.co.za/blog/untracked-spend-audit/A single number tells you whether your marketing is a system or a series of guesses. Here is how to work it out for your own business, with a pen.Wed, 05 Aug 2026 00:00:00 GMThttps://www.capreodigital.co.za/blog/whatsapp-as-front-door/https://www.capreodigital.co.za/blog/whatsapp-as-front-door/Not because it is modern, but because it is where people here actually reply — and because it labels the enquiry for you.Tue, 28 Jul 2026 00:00:00 GMT